Today, Art AV announced the launch of its original art acquisition platform. Their innovative model is based on the strategic curation of high-quality art from a diverse, global artist base for hotels and luxury residential properties—simultaneously elevating guest experiences while transforming traditional décor into a dynamic, enduring visual asset.
A New Chapter in Luxury Hospitality
Despite being valued at over $140 billion in 2023—with forecasts predicting an 10.8% compound annual growth rate over the next decade—the global luxury hotel market sees many properties still relying on outdated approaches to art as part of the interiors. Generic, mass-produced artwork continues to fill walls, offering little cultural resonance and even less long-term value.
“Design has evolved, and so have guests. Art collecting has become globally integrated in all cultures and geographies,” said Eirini Meze, CEO of Art AV. “Art is no longer a decorative afterthought — it is an intentional acquisition.”
Curated Art That Enhances Experience and Endures
By integrating carefully selected works from a truly global artist base, Art AV replaces generic décor with bespoke pieces that hold depth and cultural relevance.
“Every piece we place is chosen specifically to both elevate the aesthetics of the space and to offer potential for upside,” said Radhika Soni, COO. “Art AV acquisitions are thoughtfully selected to retain value, offering hospitality brands an enduring artistic asset.”
“Our selections are built to support the long term careers of the artists,” Eirini Meze added. “We look at future relevance, not just current trends. That’s part of our commitment to both our artists and our partners.”
A Global Vision, Grounded in Strategy
Art AV leverages market insight and creative expertise to shape collections that resonate with today’s culturally attuned traveler. The company’s partnerships with emerging and established artists around the world allow for deep storytelling across regions, styles, and mediums.
“This marks a significant departure from the past, where art was chosen arbitrarily without intention or foresight,” said Radhika Soni. “Now, it’s about aligning values, aesthetics, and identity. That’s what we deliver.”
Aryana Khan, Chief Strategy Advisor (Global Head of Frieze 91, ex-Sotheby’s), added, “Our strategy is rooted in aligning artistic integrity with a property’s vision. We see art as something that adds lasting value beyond its surface appeal.”
Market Data Highlights
Robust Growth: The global luxury hotel market is expected to grow from over $140 billion in 2023 to a projected $390 billion by 2033.
Industry Shift: As consumer preferences evolve and operational costs rise, traditional, mass-produced decor is being re-evaluated in favor of more meaningful design elements.
Experience-Driven Design: Curated art not only creates a more immersive, culturally rich environment, it also represents a durable creative asset that aligns with long-term hospitality trends.
About Art AV
Art AV is a global art advisory and curatorial platform dedicated to transforming hospitality spaces through the strategic integration of original, intentionally curated artwork. By working with a diverse international network of artists, Art AV helps hotels and luxury real estate developers create culturally resonant, visually powerful environments that endure.