Art AV Launches in New York to Transform Global Luxury Hospitality
Art AV Launches in New York to Redefine Art in Luxury Hospitality
Art AV has launched its global art curation platform, introducing a new and strategic approach to art in hospitality. The company curates original, high-quality artworks for luxury hotels and residences, transforming interior design into a lasting visual and cultural asset.
Founded by Eirini Meze and Radhika Soni, and supported by a senior executive from Frieze, Aryana Khan, Art AV helps properties stand apart by replacing generic décor with carefully selected, meaningful collections. Their mission is clear: to make art a core part of the guest experience—not simply decoration.
Eirini Meze on a Bold New Approach to Art Curation in Hospitality
As CEO and co-founder, Eirini Meze brings deep expertise in global art, design, and cultural storytelling. She leads Art AV’s vision to reposition art for hospitality as an intentional, strategic element of brand identity.
“Design has evolved, and guests now expect more than decoration,” said Meze. “Art in hospitality should create meaning, spark memory, and reflect a space’s deeper narrative.”
Each Art AV project begins with a clear understanding of the client’s purpose, audience, and values. From there, Art AV curates collections that feel authentic, site-specific, and visually powerful.
Radhika Soni Connects Art with Brand Strategy in the Hospitality Industry
Radhika Soni, Art AV’s COO and co-founder, adds a sharp strategic lens to every project with her background in business development and strategic direction.
“Our clients are building destinations, not just interiors,” said Radhika. “That’s why we treat art curation for hospitality as a serious investment—one that elevates the guest journey and strengthens the property’s legacy.”
Rather than simply fill walls, Art AV focuses on cultural relevance, longevity, and the potential for financial appreciation. They work closely with artists, designers, and hotel developers to ensure every piece aligns with a broader vision.
Frieze Strategy Brings Global Market Expertise
Art AV benefits from the leadership of Aryana Khan, the Global Head of Frieze 91, a senior figure in the international art world. Frieze is one of the most respected names in the industry, and their involvement brings deep market insight and strong global connections.
“Our approach is not random,” Aryana said. “We align artistic quality with the identity of each property. This makes art a core part of the experience—not just an afterthought.”
With access to a wide network of emerging and leading artists, Art AV helps hospitality brands tell stories through visual language that lasts.
The Hospitality Industry Is Ready for Transformation
The global luxury hotel market was valued at $140 billion in 2023.
It is projected to grow to $390 billion by 2033.
The expected annual growth rate is 10.8%.
Yet despite this growth, many hotels continue to rely on mass-produced art. These pieces lack cultural depth and add little value to the guest experience—or to the property itself.
Art AV fills this gap. With a model grounded in narrative, curatorial precision, and investment potential, the company offers a new way for the hospitality industry to realise the power of original art.
Curated Art That Builds Identity and Lasting Impact
At Art AV, Eirini Meze and Radhika Soni believe that well-curated art should leave a lasting impression. Their collections are created not just to be visually striking but also to express a property’s story and values.
Each project is tailored to its cultural and architectural context, allowing hotels to communicate more effectively with their guests. This results in spaces that feel both intentional and unforgettable.
“Art adds emotional texture to a space,” said Radhika. “It invites curiosity, reflection, and connection. That’s what makes our approach to art for the hospitality industry so effective.”
About Art AV
Art AV is a global curatorial platform focused on transforming hospitality environments through the strategic integration of original artwork. Founded by Eirini Meze and Radhika Soni, and advised by Aryana Khan, the Global Head of Frieze 91, Art AV works with luxury hotels and residential developers to create meaningful, culturally resonant, and visually compelling collections. With a worldwide artist network and future-focused strategy, Art AV is reshaping what art in hospitality can be.
